Now METHOD focused more on consumer needs: with its new high concentrated laundry detergent pump bottle is a good example where product and package address clear consumer pain points thorugh use of a smart structure a simple graphic cue that avoid making unsubstantiated claims. (Source: Shelf-Impact)
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( 3.1 / 2181 )The magazine BRANDPACKAGING in its last edition of September has selected the 10 BEST INNOVATIVE PACKS of the last decade that offer good solutions to everyday universal problems which are:
- MILLER LIGHT - THE PET BOTTLE
- STARKIST - THE EASY OPEN TEAR POUCH
- CAMPBELLS- THE EASY OPEN SOUP CAN
- COCA COLA - THE FRIDGE PACK
- HEINZ - THE UPSIDE DOWN KETCHUP
- DUTCH BOY - THE PLASTIC CONTAINER FOR PAINTING
- BAG IN BOX FOR WINE
- METHOD - THE LIGHTWEIGHT LAUNDRY
- TARGET PHARMACY - THE CLEAR RX BOTTLE
- BIRD EYES STEAMFRESH - STEAM IN-THE-BAG VEGETABLES
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( 2.9 / 2031 )Smart Packaging (or Intelligent Packaging) is used to described interactive devices solutions that can indicate/notify to the consumer information about the functions and the properties of the packaged product and if it’s impaired.
These type of devices can be divided in three groups:
- The external indicators which are attached outside the package and generally include time-temperature and physical shock indicators.
- The internal indicators which are placed inside the package or attached to the lid, which indicate oxygen leak , carbon dioxide and microbial presence.
- The information indicators which interact with the consumer and provide
information of the product (ingredients and expiry date) and of its usage;product traceability, anti-counterfeiting and tamperproof can also be included in this category.
Here is published a very interesting Internal label indicator which shows the shelf-life of a pear!
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( 3 / 2314 )Aquo™ is a range of surface cleaners for Kitchen, Bathroom and Glass where the trigger spray can be refilled and reused. It is designed to be easily refilled by placing a soluble capsule into the bottle and fill with water. As the capsule dissolves the cleaning power is released. The bottle and trigger can be reused a minimum of 20 times, with consumers simply adding water at home.
http://www.ecoclevercleaning.com/index.php
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( 3 / 995 )In a country (Italy) where wine is sold and drunk as a "carbonated soft drink" (like Coca-cola) , why no producer has tought to sell a single glass of wine?
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