UNIVERSAL PACKAGING DESIGN : A new era will come! 


UNIVERSAL DESIGN refers to the design of products, elements, packaging and spaces that can be used with equal effectiveness by anyone, from the elderly or physically-challenged to children or pregnant women, irrespective of the user's abilities or degree of dexterity.

Braille Label

Specifically, a product package is analysed and examined at each stage of the product cycle, both from the standpoint of its physical characteristics and in terms of its psychological and sensory appeal.



The lesson of UNIVERSAL PACKAGING DESIGN for converter is, stop thinking about ways to packed products and start to think differently in terms of who will be opening your container and how you can make it easier for them to get the most value out of it.
Added value is the heart of UNIVERSAL PACKAGING DESIGN and it's key to the converter's ability to meet the growing needs of the aging consumer base who is going to pay for it (see for example the impressive success of the DUTCH BOY container which has facilitated the DIY paiting!!!!!)



Key Elements to keep into consideration should be:
1. Equitable use - the deisgn must be useful and marketable to people with diverse abilities
2. Flexibility in use - The design accomodates a wide range of individual preferences and abilities.
3. Simple and intuitive use - Use of the design is easy to read, to understand , regardless of the user's experience, habits, knowledge, language skills or corrent concentration level.
4. Perceptible information - The design communicates necessary information effectively to the user, regardless of ambient conditions or the user's sensory abilities.
5. Tolerance for error - The deisgn minimizes hazards and the adverse consequences of accidental or unintended actions.
6. Low physical effort - The design can be used efficiently and with a minimum of fatigue.
7. Size and space for approach and use - Appropriate size and space is provided for approach, reach, manipulation and use regardless of user's age, body size, posture or mobility.

Here will follow a good solution which has facilitated a lot the can opening!!!!


Easy Peel








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