Coca Cola has replaced its brand name on millions of bottles and cans in Australia with individual people's names (Ex. Matt, LUke, Rebecca ect.) and printing the logo "share a Coke with" message that invites people to find the names of friends and family and connect by way of a Coke.
Part of a multi-million dollar integrated campaign, the personalize Coke bottles and cans will see the country's 150 most popular names appear on their labels - marking the first time Coca Cola has made such a major change to its packaging.
Cans of Coke will feature nicknames like Matt, Steve, Sis, and Bro and because the campaign runs through Christmas seasonal names like Santa (Creative : Ogilvy & Mather, Sidney - [ www.ogilvy.com.au/sydney )
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